Are you making the most of your expertise and hard work?
You have invested time, effort and money to develop your expertise.
You’re in the game.
But qualifications, knowledge and experience mean nothing in isolation – it’s what you do with them that counts.
Whether you’re a freelancer, small business owner or pursuing a corporate career path, to make the most of your expertise and achieve the kind of exceptional results that set you apart from the competition, you need edge.
The 7 edge attributes that drive success
The first attribute of edge is getting stuff done in the most efficient way – working smart.
You know how much more productive you can be on a good day – imagine how much you could achieve if every day was a good day.
This requires you to have robust plans and systems, effective habits and checklists and a productive mindset that ends procrastination and increases resilience.
Now some people are naturally organized and get a kick out of planning their lives. But like the other attributes I’ll share with you, the ability to work smart is not some innate, you either have it or you don’t, quality. Even a clinically untidy supposedly lost-cause such as myself can learn to work smart.
The second attribute, Personal Insight, has 2 dimensions. Firstly, you. How you perform depends on how you think – and yet so much of what happens in our brains is unconscious and automatic. If you understand your own emotional triggers, personality and cognitive biases, you can press pause and interrupt these hidden thought patterns. Then, not only will you make better decisions, you will become more flexible; the best version of you for each situation.
The second dimension of Personal Insight is understanding others so that you can build better relationships – which leads to more cooperation, support and effort from others on your behalf.
You’ll achieve a lot more with others on your side than you can on your own.
From time-to-time, you may need to be persuasive – the best ideas do not always win and whether you are selling your services, negotiating with a supplier or asking for a project extension, the ability to influence others is an essential attribute in achieving results. It requires more than simply building a cast-iron logical case for your proposal – how many times have you been right in a discussion and yet no amount of facts or data can sway the other person to see things your way. Effective influencers work on multiple levels and turn doubters into committed advocates. And, if they can’t, they know how to negotiate to get the best deal.
And so, on to the fourth edge attribute: Financial Savvy. If you don’t fully understand the impact of your actions on profits, cash flow and return on investment, then how can you make good decisions that add value? Additionally, your proposals are more likely to be approved if they include a robust business case and a financial what-if analysis. If you are not financially savvy, then you are excluding yourself from the discussions that matter; discussions that may shape your business or career.
Being financially savvy is relevant to the next edge attribute: Personal Brand. Wouldn’t it be great if people could see all the fantastic work you do, the challenges you overcome, the effort you put in … but they don’t. They are too busy doing their own stuff. However, that doesn’t mean that they won’t make judgements about you, sweeping judgements about your attitude, expertise or flexibility based on how you behaved in a meeting. It’s not fair but there’s a good chance that you’re just as guilty as I am of putting people in boxes.
Managing your personal brand means acknowledging this is the way the world works and taking responsibility for the perception that you create in others’ minds. It doesn’t mean being false or fake – it’s about helping people to jump to the right judgements about you – because those snap evaluations can have significant outcomes, such as winning a contract or being selected for a major project. It’s why I said that financial savvy is relevant; irrespective of the intrinsic value of making good decisions, being financially savvy is a signal that you are a serious business professional.
Dwight D Eisenhower described leadership as:
“The art of getting someone else to do something that you want done because he wants to do it.”
When people want to do something, they are more likely to give discretionary effort – effort that is above and beyond their job descriptions. Good leadership engenders creativity, initiative and resourcefulness. It motivates, enthuses and energises staff. It increases efficiency, self-reliance and teamwork.
It’s win-win-win. You achieve the kind of exceptional results that get you noticed, individuals working with you thrive and the organisation prospers.
You can be a leader whether you’re a manager, a freelancer or a new hire; being a leader is a mindset, not a position. And if you’re concerned that you’re not a ‘born leader’, you may be interested in the words of Professor Warren Bennis:
“The most dangerous leadership myth is that … people simply either have certain charismatic qualities or not. That’s nonsense; in fact, the opposite is true.
Leaders are made rather than born.”
The final edge attribute is Networking. If that’s a word that fills you with dread, fear not, you can be an effective networker without having to resort to forced, superficial conversations with people you normally cross the road to avoid. And there are lots of reasons you should network: your network contacts connect you with opportunities, influence people on your behalf, keep you informed and provide feedback, encouragement and advice. My biggest professional regret is underestimating the value of a network – don’t make the same mistake.
In a winner-takes-all competitive world, these 7 attributes set you apart and give you the edge to achieve exceptional results for you and your business.
The good news is that each of these 7 attributes can be developed.
And the most effective way to develop edge is: The Edge Program.
The Edge Program
I realise that you’re busy and that if you’re going to invest in a course, it must yield tangible, real-world results and make a difference to the bottom-line. So, I have drawn on my 20 years’ experience working in personal development to create a radical new approach that links learning directly to your business.
Once you have subscribed, you will access content through our online learning portal, where you will find:
- around 50 hours of video
- questionnaires, including an option to get feedback from others about yourself (companies charge hundreds of dollars for this as a standalone service)
- regular interactive webinars – and you get to say what topics are covered
- step-by-step guides to help you achieve personal and business success
I know from experience that most people, faced with this level of content, would be overwhelmed and that, despite their best intentions, they would stop. And understandably; once you are out of full-time education, there’s a lot of other stuff that you need to attend to. That’s why I have structured the program into monthly bite-sized chunks, including activities that help you to apply your learning to your own business.
There will be about an hour of content each week together with recommended activities. Thus, in month 1, I will help you to:
- build an action map (plan) to achieve your vision – this will be a red thread that connects everything you do in the program – the focus is always your success
- develop effective habits and checklists
- cultivate a success mindset
This is not a passive program; to get the most from it you will need to invest some time and effort in experimenting and applying your learning. But I will be there with you every step of the way.
You’re in Control
Whether you are a night-owl or an early-bird, you can access the program materials at any time that is convenient for you and on any device with an internet connection. There’s no software or add-ins to install and our system will track your progress, allowing you to re-start where you left off. You can go at your own pace, analysing and reflecting on the content. When appropriate you can experiment with your new skills, then analyse and reflect again. This is what brings about real personal growth.
Even so, in a program with so much content – and with so much else going on in your life – retaining and using what you have learned is challenging. That’s why we use a proven approach called ‘spaced repetition and recall’. As you go through the program, we will remind you of content from earlier in the course – several times! We will continue to remind you even after you have completed the program.
And, all your insights, goals, habits, actions, networking ideas etc will be captured in the action map you begin in month one.
The Edge Program is Unique
I could have split The Edge Program into 7 separate courses but it didn’t make sense to me because all the attributes are connected and support each other: understanding your inner drivers is crucial to your productivity, emotional awareness is integral to building relationships and influencing people, a strong personal brand will boost your networking activities, financial savvy will ensure that your plans are realistic and all the attributes are essential to be a good leader.
The Edge Program equips you with everything you need to achieve business success: personal insight, effective decision-making, emotional intelligence, action plans, efficient processes, habits and checklists, a strong personal brand, a networking system, persuasion skills and financial savvy.
There is no program like it.
A Peek Inside The Edge Program
The video below gives a quick overview of how you will access program content.
Action Groups and Community (Optional)
If you wish, you can join an Action Group. This is a small group of fellow members – business people who are, just like you, committed to success. Each Action Group has its own private forum featuring threaded discussions, messaging and alerts – all the stuff you get with Facebook and LinkedIn groups but with the added focus that the program content provides (and without the trolls and the constant stream of connection requests from spammers). You will get to know your fellow members and the Action Group will be a place to share ideas, get advice and new perspectives, give feedback and discuss the current month’s content. And, if you need an occasional dose of accountability, share your plans with the group and they’ll give you the prod you need, when you need it.
Your Action Group could be a key part of converting your learning into action and business success. But if you really want to learn ‘solo’, that’s not a problem – joining an action group is your choice to make.
In addition to your private Action Group, you will also be able to interact with the entire Edge Community in the Edge Network. Here you will benefit from the perspectives of business people from many different sectors, types of organisation and, because this is a global program, countries. You will be able to seek advice, feedback, ideas and recommendations for products and services – and share your thoughts too.
A RESEARCH-BASED, PRACTICAL APPROACH
There are thousands of sites offering you quick fixes and shortcuts for everything from procrastination through to fear of public speaking. Article after article churned out with titles like ‘5 tips to make you more productive’. They are click-bait, written to make something challenging seem easy: ‘Look, you only need to do 5 things’. We read them and then do nothing because life is complex.
They promise to reveal the ‘secret formula that will skyrocket your profits’.
Except they don’t, because it doesn’t exist.
You can’t simply copy the approach of a successful person because the world is complex and your situation is different, it is unique. Your situation may look similar but any one of hundreds of factors could tip the balance between success and failure: personality, connections, financial resources, competitors, customers, economic conditions … And, what’s more, blindly following in the steps of a business that achieved success in the past in a world that is changing so quickly would appear to be a shortcut to disaster.
So, I don’t make wild promises of a cookie-cutter, universal blueprint for success; there’s no such thing. Instead, I combine the latest scientific findings from areas such as neuroscience and psychology with tried-and-tested approaches that that I have learned from my work as a consultant, trainer and coach with business people in many different sectors.
The Edge Program In Detail
I have given a brief outline of the 7 Edge Elements above; if you would like more detail, click on the images below (content will open in a new tab).
The content is ‘drip-fed’ month-by-month. We ensure that you have sufficient time to access, reflect upon and apply the content to your life. If you need to take a break, the content will be there waiting for you when you return – you have lifetime access.
Who Am I?
I am Paul Taylor and I am the lead developer of The Edge Program. Over the last 20 years I have worked in over 40 countries, with businesses ranging from one-man start-ups through to global corporations, including Virgin, Cisco, Ericsson, Novartis and Maersk. Throughout this time, I have designed and developed training programs, both online and face-to-face, and coached and mentored hundreds of talented individuals.
And, I have been running my own businesses for over 25 years. The Edge Program is at least partly inspired by my experiences, questions, challenges, successes – and mistakes.
Your Return on Investment
The 7 Attributes of edge are focused on achieving exceptional results – and particularly, making your business more profitable. Here are some of the ways in which edge translates into higher profits:
- additional revenues and lower costs from being more productive. What impact would a (conservative) 15% increase in the billable work you could do have on your profits?
- reduced costs from the smoother workflows created by better relationships – and the increased likelihood of repeat business from happier customers
- the value of new clients gained from referrals and recommendations supplied by your network connections
- increased sales from a strong personal brand and persuasion skills
- lower costs from negotiating better deals with suppliers
- better decision-making based on financial savvy
- bringing the best out of others through flexible leadership
Your investment in The Edge Program could be justified many times by just one of these outcomes.
And the financial impact of edge is not just for this year.
The benefits will continue and multiply year-on-year.
With these figures in mind, it’s likely that your only concern right now is: why is the price of The Edge Program so low?
And I can understand that concern because other programs with a fraction of our content are being marketed at prices many times higher. There are 3 reasons for this low price:
- Rather than spending $000s on marketing trying to find 100 people who can afford a subscription of £300 a month, we prefer to have a 1,000 members paying £30 (who then tell their friends …). It may involve more work for us but it means we have an active community full of diverse ideas, perspectives, experiences and tips. And that means we enjoy our work more and you get even more benefit.
- We are passionate about helping people to develop their edge and we don’t want price to be an issue for anyone.
- We’re a lean, mean machine. We invested in technology to reduce our running costs and we can pass our cost-efficiencies on to you.
The Edge Program Launch
The Edge Program will be launching on October 21, 2019
the duration of the program is 7 months
the monthly subscription is £30
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